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Whether you’re a blogger, vlogger, visual content creator or even just an avid Instagram user, it is essential to understand how the platform can actively benefit you and your personal brand. With over 1 billion monthly active users and an average user spending almost an hour on the app per day, Instagram is quickly becoming one of the most influential social media platforms. So much so that ‘influencer marketing’ has become one of the most effective ways for brands to reach their target audience. With this blog post, we will be exploring what it means to become an Instagram influencer and why it’s beneficial for your personal as well as professional life. From going from being a novice to an influencer in your niche, we’ve got everything that you need to know about becoming an Instagram Influencer right here. Let’s dive in

Instagram Influencer Marketing Guide

What does it mean to be an Instagram influencer?

An Instagram Influencer is someone who has the potential to significantly impact their audience through visual content such as images or videos. Influencers are often individuals who have a large following on Instagram and are able to make an impact on the everyday lives of their audience through their posts.

However, there’s no set rule on how many followers one must have in order to be considered an influencer. Instead, Instagram has its own criteria when it comes to how they select which accounts to feature on their ‘ explore ’ page. This means that you don’t need to have an extravagant amount of followers in order to make an impact on your audience. Instead, it’s all about how you utilize the platform and growing your following with each post.

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Why is being an Instagram influencer beneficial?

As previously mentioned, Instagram is one of the most popular social media platforms. This means that there are millions of users on the app daily which makes it an excellent place to build your online presence. For brands and businesses, Instagram provides an excellent opportunity to connect with their target audience through visual content. Moreover, as an influencer, you are able to utilize the app to build your brand, increase your audience and most importantly, earn money! Becoming an Instagram influencer can result in you receiving free or discounted products, paid brand ambassador positions or even the opportunity to create your own products. As the saying goes, the more you put into it, the more you get out of it!

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How to become an Influencer?

So, you’ve decided that you want to become an Instagram influencer and now you’re wondering how to go about it. While it is true that being an influencer can be a very lucrative career, it is important to remember that it does take time and effort in order to get there.

The first step to becoming an influencer on Instagram is to find a niche that you are passionate about and something that you are knowledgeable about. You may want to consider choosing a topic that you are already interested in, or one that you can easily relate to. It is also important to choose a specific niche, as this will help you to create a distinct content strategy that will allow your followers to identify you as a person and your content as your own. On top of this, you must create a strategic content calendar that allows you to post regularly and avoiding spamming your followers. Posting content that isn’t relevant to your niche, or that doesn’t have a purpose, can result in you receiving a large amount of unfollows, likes and comments on your posts. Once you’ve followed these steps, it is important to stay consistent and simply enjoy yourself.

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6 steps to go from a novice to Influencer on Instagram

Define your brand - Before you can even begin to think about growing your audience, you must first define your brand. What is your brand about? What are your top products or services? These are all questions worth asking yourself in order to properly define your brand.
Create a content calendar - As previously mentioned, consistency is key when it comes to building your following. You must create a content calendar that allows you to post regularly and consistently. However, it is important to remember that you cannot post too often. Posting too frequently can result in your followers unfollowing you as they will be annoyed by the amount of content they are receiving.
Interact with your followers - Interaction is essential when it comes to building a community around your brand. Whether it be posting comment on other photos, or simply liking as many as you can; it’s important to show your followers that you appreciate their support and love for your brand.
Finding new ways to engage with your followers - Once you have a solid following, it is important to continue to engage with them in new and inventive ways. You can do this by creating polls, asking them questions, or even creating contests. These are just a few examples of how you can keep your followers engaged and coming back for more!
Collaborate with other influencers - One of the best ways to grow your brand quickly is to collaborate with other influencers. Finding influencers in your niche and reaching out to them with the offer to collaborate on posts or products can go a long way in growing your following and brand.
Stay consistent - The most important thing to remember when trying to build your following is to stay consistent. If you fail to do so, you risk losing your followers and having to start from scratch once again.

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Conclusion

Instagram is one of the most used social media platforms and it is a great place to build your brand and connect with your audience. Once you have a strong following, you can use it to earn money, promote your website, or even get free products! In order to become an Instagram influencer, you must first define your brand, create a content calendar, and find new ways to engage with your followers. Once you have a strong following, you can use it to grow your brand even more by collaborating with other influencers.