It seems like the word with right now is a funnel for marketing and selling.
But what the f… is a funnel.
Many companies are advertising buy this funnel, and your selling will grow by 50%, they must have meant their selling.
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A funnel is not a magic wand, it is how you make visitors to buyers. That's all.
Every commercial business has a sales funnel because every commercial business is attempting to flip visitors into leads and leads into paying customers.
But before you can talk about the funnel, you have to have visitors. It doesn't matter how well-done funnel you have unless you don't have visitors.
So before you even think about the funnel, you have to think about visitors.
That is the main problem, how to get visitors into your funnel?
Advertising and marketing, and yes there's a funnel too, is the only way to get visitors fast. But then you have to have money. Advertising at a good spot is expensive if you want effective marketing.
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If you don't have money?
Most of those who start a side business like myself and my e-commerce business, do it as a small business in their spare time with no or a small budget.
So what to do?
First, you need time, time is on your side, there is nothing like easy passive money, the only thing you can offer is hard work, and time.
When I started my e-commerce business I decided to give it two years before I get any customer to talk about, so I work about 1 to 3 hours every day (evening and night) for nothing and that's how it is going to be I think. With a few selling now and then.
Second, you have to work on your SEO, that's the ultimate thing, you have to get a better position at Google. And there you need time too, it takes time to get a high score at Google.
This guy, says he has found a loophole in Google that works, he calls it invisible keywords.
I have not yet dug deeper into that, so I don't know, but I will and it would perhaps end up in a new article.
Buy the way, that's why I write, it is a good way to understand things. I have to dig into it to understand it and write about it.
You can get some help from Fiverr or other sites like that but again you need money, but you can start and download the e-book from Fiverr at the end of the article.
Learn SEO, I am still doing that, work hard, and give it some time and you perhaps and probably will end up with a working business.